Archive for January, 2008

Internet ads will more than double by 2011

Posted in Uncategorized on January 21, 2008 by southborough
Study: Internet Ads Will More Than Double By 2011
by Mark Walsh, Monday, Jan 21, 2008 8:00 AM ET
YANKEE GROUP FORECASTS THAT INTERNET advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance.

While the size of the U.S. Internet audience will level off in the next few years, ad dollars have yet to catch up with the growth in online media consumption, according to the Yankee study. The research firm estimates that the Internet accounts for about 20% of overall media consumption, but only 7.5% of ad budgets.

In three years, that ad share is expected to double to nearly 15%, closing the gap with television. Yankee predicts marketers will spend three-quarters as much per online user as TV viewer ($244 versus $313) by 2011. In 2006, advertisers spent less than one-third as much online as TV per user ($89 versus $276).

Helping drive the online shift will be improved ad targeting, an array of new ad platforms, and publishers’ increased focus on “yield management”–maximizing revenue without upgrading ad inventory.

“We’ve thought of this as an industry in which advertisers are the ones in the driver’s seat, but it’s clear that publishers have a lot they can do as well,” said Daniel Taylor, senior analyst at Yankee Group, which predicts a 24% annual growth rate for online advertising through 2011.

That means investing in new online media formats such as video, gaming and virtual worlds and creating marketer segments that go beyond just direct response and brand advertising. While more refined targeting techniques will help improve revenues, publishers also need to be mindful of users’ privacy concerns.

The Yankee report likewise urges advertisers and agencies to invest in technology to automate manual internal processes and to integrate interactive budgets into mainstream planning and buying activities. “This is a technology-driven marketplace and agencies should be using technology to manage it,” Taylor said.

Yankee also recommends that advertisers double online ad budgets each year and take advantage of emerging video and mobile ad opportunities. Taylor emphasized that the development of the Internet is still at an early stage–a “Wild West” landscape of nascent media and advertising models. “The reality is it takes time, and this market is just about reaching adolescence now,” he said.


BBC’s 15 Web Principles

Posted in Uncategorized on January 3, 2008 by southborough

1. Build web products that meet audience needs: anticipate needs not yet fully articulated by audiences, then meet them with products that set new standards. (nicked from Google)2. The very best websites do one thing really, really well: do less, but execute perfectly. (again, nicked from Google, with a tip of the hat to Jason Fried)
3. Do not attempt to do everything yourselves: link to other high-quality sites instead. Your users will thank you. Use other people’s content and tools to enhance your site, and vice versa.

4. Fall forward, fast: make many small bets, iterate wildly, back successes, kill failures, fast.

5. Treat the entire web as a creative canvas: don’t restrict your creativity to your own site.

6. The web is a conversation. Join in: Adopt a relaxed, conversational tone. Admit your mistakes.

7. Any website is only as good as its worst page:
Ensure best practice editorial processes are adopted and adhered to.

8. Make sure all your content can be linked to, forever.

9. Remember your granny won’t ever use “Second Life”: She may come online soon, with very different needs from early-adopters.

10. Maximise routes to content: Develop as many aggregations of content about people, places, topics, channels, networks & time as possible. Optimise your site to rank high in Google.

11. Consistent design and navigation needn’t mean one-size-fits-all: Users should always know they’re on one of your websites, even if they all look very different. Most importantly of all, they know they won’t ever get lost.

12. Accessibility is not an optional extra: Sites designed that way from the ground up work better for all users

13. Let people paste your content on the walls of their virtual homes: Encourage users to take nuggets of content away with them, with links back to your site

14. Link to discussions on the web, don’t host them: Only host web-based discussions where there is a clear rationale

15. Personalisation should be unobtrusive, elegant and transparent: After all, it’s your users’ data. Best respect it.

Fotoplayer – photo game

Posted in Uncategorized on January 3, 2008 by southborough

Good game: