15% of all Radio listened to from a digital platform

Issued: October 25 2007

  • 44.9 million adults listen to UK radio stations each week
  • 15% of listening now via a digital platform
  • Radio listening via mobile phone shows steady growth
  • Listening to podcasts via mp3 player up again

Radio listening has remained stable year on year and currently stands at 89% of the UK population*, or 44.9 million listeners for Quarter 3, 2007, it was revealed today (October 25, 2007) when UK radio audience quarterly data was released by RAJAR (Radio Joint Audience Research Ltd). However, the number of adults (aged 15+) tuning in has decreased slightly, down 760,000 quarter on quarter from 45.6 million in Quarter 2, 2007.

Radio listening via platform (analogue and digital): announced for the second time since the introduction of new methodology in January 2007, reveals 15% of all radio listening is now via a digital platform, up from 12.8% in Q2, 2007. 8.6% of all radio listening is via DAB (vs.7% in Q2, 2007), 3% via DTV (vs. 2.6% in Q2, 2007) and 1.6% via the Internet (vs.1.5% in Q2, 2007).

Digital listening hours for Q3, 2007 are up 13% to 153 million hours per week (vs. 136 hours for Q2, 2007). Listening to digital only services (radio stations which are only available on a digital platform, such as BBC7 or The Hits) continues to grow too, up from 4.8 million listeners in Q3, 2006 to 6.2 million in Q3, 2007.

Radio listening via mobile phone: RAJAR data for radio listening via mobile phone, also announced today, shows that the number of adults (aged 15+) who claim to have listened to the radio via a mobile phone continues to rise steadily. Year on year it has increased by 29% (7.1% in Q3, 2006, vs. 9.2% in Q3,2007) and five-fold since RAJAR first started to monitor radio listening via mobile phone in Q3, 2002. In addition, 23% of 15 to 24-year-olds say they have listened to the radio in this way, a rise of 21% year on year. (18.6% in Q3, 2006 vs 22.5% in Q3, 2007).

Listening to podcasts via an mp3 player: RAJAR research into listening to radio programme podcasts via an mp3 player has also seen a significant increase. 2.8 million adults (18.6% of mp3 player owners) now report they have used their mp3 player to listen to podcasts. This is a rise from 1.97 million in Q3,2006.

Detailed data and individual radio station data, for both BBC and Commercial Radio stations, is available on the RAJAR web site at www.rajar.co.uk.

* This weekly reach figure is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during the quarter.

ENDS

For further information please contact:

Penelope James, Penelope James Public Relations

Tel: 01303 844555 Mobile: 07860 162 231 E-mail: penelope@penelopejamespr.com

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